Suppliers in Qatar : Sourcing quality products

In order to find the right product distributor in Qatar, you have to determine the end-users for your specific product—are they consumers or businesses? Next, determine if these consumers are already using or buying an alternative product. Talk to your potential consumers about what aspects of the product they value the most. Figure out what would make them switch suppliers. This process can help you position your product as the perfect solution for your end-users.

You need to determine whether your product is already being sold through an agent in Qatar. You should also check whether other distributors are available in your target areas. List the qualities you seek in the ideal agent, and match as many distributors against this profile as possible. Approaching the first few will help you clarify the essential aspects of your product. You will learn more about your competitors this way, and you can leverage this information to provide competitive commissions to your agents.

Getting started with your first distributor in Qatar will be difficult—that is the case with any new market that you enter. In Qatar, the distributors will closely analyse your product’s rotation and sale frequency and factor in how it affects their margin. The resulting figure should be higher than they make from competing products. In order to get a distributor in Qatar to work with, you should document accurate sales data from your existing markets. Your previous sales data is a good place to start discussions with your preferred distributors.

There are many competitive resellers and dealers for various product segments in Qatar. Resellers and dealers often look beyond their margin to determine what additional services they can provide for you and your products. If you have a presence outside of Qatar, you can use your existing sales data to convince them more easily. You can use established distributors like Care n Cure to find and approach your potential dealers and resellers.

All retailers will expect you to prove the viability of your business model and product. You need to be well prepared to convince them that they can earn handsome margins on your current product assortment. Study your competitors and come up with strategies to outdo their deals with your preferred distributors.

Convincing established supermarkets to become your distributors in Qatar will be a challenge. It is important to come to the table with a well-documented business plan and relevant sales data for your products from other markets. It will be easier to get your products into supermarkets if you work with a distributor who already has established connections.